How To Cherry-Pick Consumer Questions For Maximum Value On Insurance Library


2014 Online Marketing Playbook For Insurance Agents

On March 6, 2014, I presented a webinar in conjunction with Insurance Forums on the topic of digital marketing trends for insurance agents.  You can find the recorded video immediately below. Underneath the video you will find the individual slides that were covered.  If you have any questions at all about the content, please leave a comment below!

The Video Recording Of The Webinar


The Slides From The Webinar


Happy 10K Day! InsuranceLibrary.com Hits 10,000 Agent Answers In 4 Months!

FOR RELEASE: August 21, 2013

Insurance Library Home Page

InsuranceLibrary.com, a consumer insurance portal that features expert answers to consumer insurance questions, has reached another significant milestone in its rise in becoming one of the web’s premier insurance websites.

InsuranceLibrary.com contributors, which range from local independent agents to individuals from national agencies, have provided over 10,000 answers to questions since the site launched in April 2013. Consumers may search the vast insurance knowledge base or post their own insurance question and receive expert answers at no cost.

One of the key features of the site is its ability to maintain a high level of answer quality – largely due to a policy that only validated, licensed insurance agents are able to answer questions. The insurance agent contributors are also vetted for quality, and the site leverages technology that allows the community to flag any answers that appear incorrect or inappropriate for further review.

This not only ensures that consumers are receiving helpful, expert advice – but it also allows the insurance agent community the ability to connect with consumers in the digital age without having to compete with high-spend advertisers or spammers.

The site lets insurance agents connect with consumers in the digital age without having to compete with high-spend advertisers and spammers.

Since launch, InsuranceLibrary.com has continued to iterate and release new, consumer friendly features every few weeks. Last week, the site launched new state-specific sections that allow consumers to ask questions to local insurance agents or contact them privately for quotes. Many insurance agents have been eagerly awaiting this feature as it allows them to stake their claim in their states as early adopters and really expand their online footprint.

The company, which raised an undisclosed amount of funds in a seed round in January of 2013, has an aggressive development roadmap over the next few quarters. One major planned enhancement provides new features that allow consumers to easily research local agents and local insurance companies in an engaging, non-threatening manner.

 

*************************************************************************

InsuranceLibrary.com is a tech startup that connects consumers with free, expert advice. Visit InsuranceLibrary.com, @insurlib on Twitter or InsuranceLibrary.com on Google+ to learn more.


New InsuranceLibrary.com Features Let Insurance Agents Become Local Experts Online

Local Updates For Insurance AgentsOver the past few months, we have been busy updating the infrastructure of InsuranceLibrary.com and building out new website features that add a whole new level of interactivity to InsuranceLibrary.com.  Based on overwhelming feedback from both insurance agents and consumers, we have just launched a new set of features to the site that provide a “state-specific” component to the website.

Upon initial launch, InsuranceLibrary.com has facilitated Q&A between both consumers and insurance agents for well over 9,000 different insurance questions.  Until now, all of these questions have been relatively broadly based without the ability to tag a question with a specific geography.  Going forward, all consumers that ask questions on InsuranceLibrary.com are encouraged to tag their questions with a specific state.

In addition to this, many new features have been developed to elevate the visibility of these local questions and also make it much easier for insurance agents to identify these locally relevant questions and answer them accordingly.

A Review Of The Updates

1.  State-specific pages have been added to the site that serve as a hub for all questions related to a particular city or state, and to a particular type of insurance within a city or state.

2.  State-specific leader boards have been included on every state page that feature the top contributors for each state, and for each type of insurance within each state.

3.  New & improved daily email notification emails that include a section for “local questions” – which are questions related specifically to the states you have selected on your ‘manage email preferences’ page.

4.  The ability to quickly and easily scan unanswered & answered state-specific questions on the ‘browse questions’ page.

Benefits To Insurance Agents

As an insurance agent contributor on InsuranceLibrary.com, these changes provide a huge opportunity for you in terms of your Internet marketing strategies and your overall online visibility.  Agents have an unprecedented opportunity to position themselves online as a subject matter expert in their own backyard by:

1.  Providing state-specific leader boards for every state and every insurance type.  This puts you and your own personal website front and center on highly visible, local pages and increases the number of local leads you receive from the site.

2.  Increased local relevancy signals sent to search engines like Google.  This helps the search engines better associate you directly with the markets you serve – which ultimately gives you higher search engine visibility for local searches.

3.  With InsuranceLibrary.com still being in its infancy, and with the current base still being considered early adopters, this is the ultimate time for agents to capitalize on the opportunity and carve out their very own corner on a record breaking website – in addition to dominating Google, Yahoo and Bing search results for local insurance queries.

A Video Tour Of The New Site Features

How Insurance Agents Can Laser Target The Perfect Questions To Answer

How Your Email Notification Preferences Can Set You Up For Success

We are very excited about these new website features, and we can’t wait to see our insurance agent contributors gain even more visibility with the addition of these local questions.  Use the comments below to ask any questions you have about these new updates and how they can help increase your overall online visibility.


Ten Questions That Make Insurance Agents Cringe

frustratedLet me guess – you’ve heard a few of these before :)  Over the past month, we have been busy chatting with insurance agents and monitoring consumer insurance questions on InsuranceLibrary.com for some of the most frustrating or annoying questions agents are commonly asked.

Based on all the great responses, we have compiled a top ten list featuring the most popular questions.  You can click the questions to be taken to the question on InsuranceLibrary.com as well.

Do any of these sound familiar?

10. Why do I even need an insurance agent?

9. Why does my neighbor pay so much less for his insurance with your company?

8. Can you find health insurance for my entire family? We would like a plan that costs less than $100 per month.

7. Why does Dave Ramsey say whole life insurance is the devil?

6. Why are you rating me? I only have diabetes & hypertension for which I just take 2 tablets a day. This is discrimination.

5. I have been paying premiums all of these years and NOW you are going to increase my rates because I had a claim?

4. I never received a bill last month so I figured I didn’t owe anything. Why are you canceling me?

3. Where else can I go to find a cheaper plan that is similar to what you have recommended?

2. What is the last day I can pay my premium before the policy is canceled on my car?

1. Why can’t I get life insurance? I only have a little bit of diabetes.

 

Respond below with your favorite one – or share any others that aren’t on the list!

Are you an insurance agent?  Start answering consumer insurance questions in the InsuranceLibrary.com knowledge base today - GET STARTED!


Google Authorship Integration With InsuranceLibrary.com

InsuranceLibrary.com has recently added a new website enhancement that adds significant value to its insurance agent contributors. This recent enhancement makes it very easy for all contributors to benefit from Google’s recent focus on authorship as it relates to web content. The guide below walks agents through Google authorship and InsuranceLibrary.com integration in a step by step manner.

While this post seems a bit long, it’s because every detail has been included to make sure integration is as easy as possible for contributors. The estimated time it will take a contributor to set up authorship with InsuranceLibrary.com is less than 5 minutes  - and I am very confident that this will be the most effective use of 5 minutes you will spend on your Internet marketing efforts this year.

What Is Authorship?

Google Authorship is a solution that has been introduced by Google to connect a piece of web content with the Google Plus profile of the content’s author. Traditionally, the quality of inbound links has been one of the primary indicators of website quality used by Google to rank search engine results.  While relevant inbound links remain to be a large quality signal to Google, they now appear to considering the “quality of an author” as an additional signal of relevancy with search results.

The Benefits Of Authorship

Many industry professionals are pointing to Google authorship as being the next big thing in search engine optimization, and many of the benefits are already obvious. The most visible benefit is that the content author can have their Google Plus profile photo displayed next to their search results in Google.  This is not only good for personal branding, but it’s huge for helping you stand out from the competition on search engine results pages and drive more clicks through to your authored content.

In addition to these click through benefits, Google is now also considering a new factor called ‘Author Rank’ when ranking search engine results – so the more relevant content you produce with authorship code enabled, the better your ‘Author Rank‘ can become.

Authorship Setup On InsuranceLibrary.com

There are 2 different ways insurance agent contributors can benefit from Google authorship on InsuranceLibrary.com.

Benefit #1 – The first agent to answer a question is tagged as the “author” of that particular page. As long as this agent has integrated their Google Plus profile with InsuranceLibrary.com – they will receive authorship benefits for that page.

Below is an example of a search engine result in which the first contributor to answer has integrated their Google Plus profile with InsuranceLibrary.com. Notice how the contributor’s Google Plus profile image is now displayed alongside the search result. If you were a consumer running this search on Google, which result would you click on?

Insurance Agent Profile Displayed In Search Results

Benefit #2 – The second method in which authorship has been integrated is with a contributor’s insurance agent profile. Any InsuranceLibrary.com contributor that has integrated Google Plus will also automatically have the authorship code applied to their contributor profile.

The image below highlights an example of how a contributor’s profile is displayed in Google search results. This will allow your Google Plus profile photo to be displayed alongside your InsuranceLibrary.com profile result when people are searching for you by name on Google.

profile-in-serp

Setting Up Authorship

Integrating Google Plus authorship to InsuranceLibrary.com is extremely easy. There are 2 parts to the process. Below you will find a step-by-step guide that explains in detail how to set this up.

Part 1: Add A New Link In Your Google Plus Profile

The first step in this process is adding a link to InsuranceLibrary.com on your Google Plus profile. The steps below assume that you already have a Google Plus profile. If you don’t have a profile set up yet, make sure to go get one. It only takes a couple minutes to set it up, and if you are serious at all about how well your business appears in Google search results – it’s critical that you have one.

Once your profile has been set up, visit http://plus.google.com and log into Google if you aren’t already. You will then see a page similar to the one below.  At this point, you want to click the ‘profile’ icon/link over on the left side of the screen.

gplus1

Now you will be viewing your Google Plus profile page. At this point, click the ‘about’ link located right below your profile header image and to the right.

gplus2

Once on your Google+ profile page, scroll down to the bottom of the page and view the section titled ‘Links’. Then click the link titled ‘Edit’.

gplus-edit-link1

After clicking the ‘Edit’ link, a popup will load that allows you to add a link or edit existing links.  Next, click the ‘Add custom link’ link under the ‘Contributor to’ heading.  It is very important that you are adding a link under the ‘Contributor to’ header.

gplus-edit-link2

You have the opportunity to set custom text for the ‘label’ of this link.  This is a great opportunity to include a keyword that is relevant to you and your business.  In the field labeled ‘URL’ enter: www.insurancelibrary.com.  Once you have added your label and added the URL, click the ‘Save’ button.

gplus-edit-link3

Once you have saved this link, it should be displayed like the example below. In this example I used the label of  ’InsuranceLibrary.com’.

gplus-edit-link4

At this point you have successfully completed the first step of Google authorship integration.  While you are on this page, quickly copy the website URL that is displayed in your browser – you will need this URL for step 2 of the process.

gplus3

Part 2: Add Your Google Plus Profile URL To Your InsuranceLibrary.com Profile

Now that you have completed part 1, it’s time to add your Google Plus profile URL to your InsuranceLibrary.com profile.  To do this, simply login to InsuranceLibrary.com and click the ‘Edit Your Profile Information’ link in the top of the sidebar.

edit-il-profile1

Once on the profile management page, scroll down to the ‘Web Properties’ section and find the field labeled ‘Google+ URL’.  Next, paste your Google Plus profile URL in this field.

edit-il-profile2

Once you have entered your Google+ URL, scroll down the bottom of the page and click the ‘Update’ button.

edit-il-profile3

That’s it!  You’re done!  If you would like to run a quick test to make sure everything has been set up properly – use the Google Rich Snippets Testing tool.  To do that, simply visit this page: http://www.google.com/webmasters/tools/richsnippets and enter the URL of your InsuranceLibrary.com contributor profile.  Then click the ‘Preview” button.  If everything has been set up properly, you should see a preview similar to the example below.

rich-snippet-testing-tool

If you run into any issues with setting up authorship on your InsuranceLibrary.com profile, head over to this page and send us a quick email – we will be happy to help you set it up.

Special thanks to Bob Vineyard at Georgia Medicare Supplement Insurance for allowing us to feature his search results.

Recommended Reading